Packaging strategy shifts from efficiency to resilience.

Thimmiah Napanda, Managing Director & CEO, Alternicq, highlighted that the current volatility in crude-linked resin prices is driving a structural shift in the packaging industry. He noted that companies are moving beyond cost efficiency towards resilience, strategic sourcing and stronger supplier partnerships. As supply security takes precedence, inventory management and long-term relationships are emerging as key competitive advantages. In this new environment, resilience and continuity are becoming as important as cost optimisation.

From Cost Efficiency to Survival